This is an example of a simple Slackbot (called that posts a notification to a specific channel any time you’re anywhere, whether in various channels or via direct message. And then I implemented some logic based on Slack’s button types and some emojis to display good scores (green) and bad scores (red).Create a Slackbot for Posting Mention Notifications | TypeScript I have a prototype where if you add a slash command and a URL, it will give you a Core Web Vitals report.įirst by showing you the key scores in the five categories. I thought about the collection of Core Web Vitals data and how to make that more digestible. One of the things I want to try to accomplish: how do you give the core information someone wants, but then allow them to go deeper? Plus how can it scale to different newsrooms and their needs?

So as the ideas have spun out from research, I have started to experiment and prototype. I have definitely learned so far in conversations that there are many different levels of understanding when it comes to SEO. How do you make a Slack bot that users of all levels can interact with and get insights from? What are the use cases people will need it for? The challenge to make messages for SEO is beyond just a technical problem, it’s also a user experience problem. Leaning into this mindset has been a welcome adventure into appreciating how much I love product work.Ī screenshot of the Slack Block Kit Builder with a valid Newsletter preview JSON blocks The new challenge is my fellowship project That advice has freed me to think more about how I want to build the end product, while also doing the product work of interviews and analysis. So then I thought, how could that be turned into a Slack message for our staff?Įven though it might feel overwhelming at times, one good piece of advice I got was that I should lean into the reasons why I wanted to do this fellowship. They were better in their titles, descriptions, and the important information in the story was placed higher than we had it. So we made a Google Sheet and compared all of the available data we saw and realized there were very good reasons, the core information on the stories another newsroom had were better than ours. The inspiration for this project came from an editor who asked me in January “why did we lose out on this story?!”, when our outlet did not make page one of Google. SEO is beyond a technical problem, it’s also a user experience problem

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