The Brave browser anonymously records user attention statistics to its ledger so that publishers can be accurately rewarded for the amount of attention a user gives an ad. User attention is measured in real time on the Brave browser valuation metrics are applied to this attention which takes the visibility of the advertisement, time spent on the ad, as well as the traditional cost-per-action model of user engagement, into account when deriving attention value. How does Basic Attention Token work?Īdvertisers pay BATs to publishers to run their ad campaigns, and users are rewarded in BATs for viewing ads on the Brave browser.

In the future, the BAT team plans to open user trials to a larger pool of people.

Brave browser users were allowed to opt-in to download a special version of Brave that enables them to view advertisements and receive BAT tokens in return. In June of 2018, the user trials of the BAT advertising system went live. When BAT is integrated into the Brave browser, the attention that a user gives to content on the browser is valued in BAT tokens users receive a payout (in BAT) equal to 70% of the gross ad revenue, and publishers receive a percentage of the remaining 30% as well as a payment (in BAT) from the advertisers whose content they publish. The BAT is an ERC20 utility token for the Brave browser - an open source browser with a privacy focus. The Basic Attention Token (BAT) is the currency that powers a blockchain based digital advertising system made up of users, publishers, and advertisers.

Brave browser bat token