The agency represents more than 50 podcast creators or companies. Newer podcasts will need to work harder to get discovered, said Oren Rosenbaum, head of emerging platforms at United Talent Agency. The surge will probably prompt a wave of consolidations in a crowded market that already boasts more than 550,000 podcasts worldwide on Apple’s Podcasts app, one of the most popular ways to discover programs. “You are going to see a frenzy of more podcasters entering the system.” “It sends a signal that podcasting’s time has come in a big way,” said Kelli Richards, chief executive of All Access Group, a digital music and entertainment consultancy. Spotify’s foray into the business is expected to bolster the value of podcast firms, generate higher licensing fees for producers, and potentially create a more consumer-friendly model built around subscriptions rather than advertising revenue. The deal - the largest to date - comes during a period of rapid growth in podcasting and could transform the industry in much the same way that Netflix changed television, analysts and executives said.

Podcasting, once viewed as a niche industry that catered to public radio fans, got a major boost this month when Swedish streaming giant Spotify agreed to pay around $230 million for Gimlet Media, the New York producer of such audio dramas as “Homecoming” and the documentary series “Crimetown.” We imagined the spot to be editorially driven, as we quickly cut between vibrant and sharp layouts that speak to the information junkie in all of us.Some are calling it the second golden age of audio. Bold colors, crushed contrast, and clean shapes can provide a hint of mixed media, and avoid the vintage, retro style. We've been exploring how to modernize the collage look to bring it somewhere fresh and exciting. Referencing some of our recent work with Adobe, the team at Spotify asked us to bring our mixed media chops to the project. A great podcast takes you on a journey, it removes you from wherever you currently are and transports you somewhere new. When you listen to a podcast, you paint the picture with your mind. Sure there are rational reasons for Creators and Listeners to use paid subscriptions, but what if we could unlock the emotional side of things? What if we could make this less about price and paying and more about passion, access, and doing what’s right – supporting the things and people you love? We went beyond explaining how paid subscriptions work to tap into the emotional power of the podcast medium.

Anchor spotify podcast